Adrian J Cotterill, Editor-in-Chief
As we’ve written before, we are always keen to shake things up a little with our own events and in 2024 we will be mixing up our AdTECH: OOH Conference Series (remarkably, established back in 2018) with our new AdAi Conference Series (the first of which attracted 240+ attendees when it was held in Toronto in November 2023).
AdAi: Miami will be held on the afternoon of Wednesday April 17 during #MiamiTech Month and what has become #OOHMiami.
The AdAI event seriies aims to create a confluence of thought leaders, innovators, technologists, and advertising professionals to delve into the potential of AI in revolutionizing the out-of-home (OOH) advertising sector.
Our primary objective is to broaden the understanding and adoption of AI technologies within the advertising industry, enhancing efficiency, personalization, and consumer engagement in OOH campaigns.
A crucial secondary objective is to expand the outreach of this event beyond the OOH advertising sphere. Cross-pollination of ideas from other industries will bring a fresh perspective, leading to more innovative AI applications and collaborations. We aim to attract tech companies, AI enthusiasts, students, researchers, and professionals from diverse industries to explore the symbiosis between AI and OOH advertising.
13:00 Registration
13:00 Opening Remarks | Farrokh Mansouri | Head of Data Science | COMMB
13:30 – 14:00: Keynote: Insights on the State and Future of AI in OOH Advertising | Chris Duffey | Strategic Development, Creative Cloud Design | Adobe
14:00 – 14:30 How To Adapt To An AI World | Julia Thompson | CMO | OAAA in conversation with Avery Akkineni | Chief Marketing Officer | MD LatAm | Vayner Media
14:30 COFFEE
15:00 TECHFLASH SESSIONS
- Measuring Location-Based Media with AI | Casey Binkley | CEO | Mobilytics and Mike Donaldson | Director of Business Development | BillboardPlanet
- Robots and AI in Advertising | Judah Longgrear | CEO & Co-Founder | nickelytics
- Navigating the AI Landscape: Quividi’s 17-Year Journey in Crafting Actionable, Affordable, and Responsible AI Solutions for DOOH & Retail Media Audience Measurement | Mitch Wade | SVP of Sales | Quividi
16:00 – 16:30 TBD
16:30 – 17:00 How Do AI Predictive Insights Help OOH chaired by Jules (Julie) Folkers | OOH Consultant and Beyond | TEDx Speaker
- Ari Buchalter | Chief Executive Officer | Place Exchange
- Stephanie Gutnik | Global Chief Strategy Officer | Billups
- Eddy Herty | VP, National Creative Director of OUTFRONT Studios | OUTFRONT Media
17:00 Closing Remarks: Farrokh Mansouri | Head of Data Science | COMMB
As we found in Toronto this event bridges the gap between technology and OOH advertising, fostering a broader understanding and adoption of AI in OOH advertising and stimulating an ecosystem of collaboration that transcends traditional industry boundaries.
It is being held at one of our favourite event locations and one we have used many times before, namely Ampersand Studios, located centrally 31 NE 17th Street Miami, FL 33132.
Registration will be open shortly.
For those interested, AdAi: Toronto will be held again this year, but most likely in September.
Follow DailyDOOH