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Kawada Joins GfK MRI

Dr. Christie Kawada, with deep knowledge in customized marketing analytics and product development in the media and entertainment space, has joined GfK MRI [1] as executive vice-president, product management and innovation.

“Dr. Kewada has an unmatched reputation for creating cutting-edge solutions that are grounded in rigorous research and design,” says Florian Kahlert, managing director of GfK MRI. “I am confident that she and her team will be accelerating our move into new, data-driven product opportunities, and ensuring that we continue to deliver the innovation and products that our clients need to be successful in the future.”

Dr. Kawada was recently senior vice-president of global innovation solutions, across TV and film at The Nielsen Company, where she created solutions based on both primary and syndicated behavioral data. Prior to that, she held leadership positions at Nielsen in client consulting, custom analytics, and marketing science.

Dr. Kawada holds a PhD in Social/Cognitive Psychology, specializing in quantitative theory and unconscious consumer behavior.