Cheil UK is set for another outdoor first with a Samsung campaign that sees the brand, take over (LHR) Heathrow GrandView.
The campaign, which is a year-long push planned and booked by Cheil UK in conjunction with JCDecaux Airport UK, kicks off today, and sees Samsung take over GrandView, the newest and most spectacular site within the Heathrow estate (below is an artist’s impression of what this will look like).
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Fiona FitzGibbon, Head of Media at Cheil UK told us “Taking over the GrandView digital tower represented a unique opportunity to make a bold statement and keep Samsung front of mind within an audience-rich environment. The tower’s location makes it unmissable to 100% of Terminal 2 passengers arriving or departing by road to Heathrow. Samsung’s constant presence at Heathrow over the next 12 months will give the brand monumental exposure which no other brand has had access to before.”
Alan Sullivan, Managing Director, JCDecaux Airport UK was delighted that Samsung was the launch partner on GrandView at Terminal 2 and he said “By taking a long-term holding on this iconic new superstructure, Samsung will engage with a premium audience of over 15 million passengers at the UK’s hub airport. Samsung has always been at the forefront of Outdoor innovation and so we are very pleased that it has chosen to be the launch brand on the first exterior digital location at Heathrow.”
GrandView is the first digital advertising exterior at London Heathrow – it’s a three-sided digital tower which stands above the main entrance roads to Terminals 2 and 3, and Terminal 2 exit roads (hence capturing passengers from three different directions).