Digital Signage 4 Employee Communications, October 8, 2014, London

Over 160 people registered for our last ‘Employee Communications‘ Thought Leadership Summit (and we had a dozen people on the wait list as well!) and so we are absolutely delighted that we could put on another similar event so soon after.

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Cathy Brown

The topic of Employee Communications is most definitely a hot one at the moment and is of real interest to both its practitioners and the digital signage industry as a whole.

Now, we even have space in London on Wednesday October 8, 2014 to accommodate those that we had to turn away from the last event.

Digital Signage for Employee Communications, London will look at the pure economic benefits of an effective Employee Communications Strategy and why Digital Signage is rapidly becoming the media of choice for managers wanting to engage with their work force.

We are very excited that Cathy Brown, Executive Director, Engage For Success ^[2] will keynote the day for us. The latest research from Engage for Success, the national movement for employee engagement, has proven that Employee disengagement clearly contributes to poor productivity. As Cathy did last May she will highlight simple enablers of engagement, along with the barriers to engagement and some straightforward tips that attendees can use immediately to start making a difference in your organisation.

Our list of great and knowledgeable speakers is endless, we also have…

• The Gatehouse Group ^[3], which has published its State of the Sector report since 2009, have loaned us Ian Harris, Head of Content, Gatehouse Group and Ray Edun, Associate Director, Gatehouse Group to take the audience through this report which is an industry–wide census that investigates many of the challenges that internal communicators are facing. They will explore the impact of new and emerging technologies like Enterprise Social Networks and Apps, investigate channel use and where people’s focus should be over the coming months.
• Peter Critchley, Managing Director, Beaver Group ^[4] will ask how you can provide important information to your whole corporate team whilst also making it as relevant as a self-directed experience on a mobile or desktop browser. As he says “In a media-rich world, reaching your employees and achieving message retention is an increasing challenge”.
• Tyson Reed, Creative Services Director, onemedia ^[5] will discuss the common and unique objectives, and sometimes lack of objectives, that have led onemedia to guide and consult clients accordingly to help them maximise their investment. Tyson will discuss a range of creative and interactive solutions that they have provided to clients such as AutoTrader, BBC, Siemens and BOC which have enabled them to effectively communicate central and departmental messaging to their employees.
• Matthew Mackaness, Asset Development Director, ECNlive ^[6] will present some case studies of great usage at Citibank, Channel 4, UPS and others as he explores why ‘Office Media’ has grown in impact and importance.
• Heather Wagoner, Head of Internal Communication and Engagement with the London Underground will tell attendees how to identify the influencers and create messages that change minds. She says “How do you know when you’ve achieved the right level of positive momentum? And how do you ensure stakeholders remain committed to your cause and act as advocates on your behalf in a world of competing priorities?”.
• World renowned corporate communications expert Chuck Gose is going to help the audience gain a better understanding of what’s currently going on with employee engagement and will once again take his listeners back to the high school classroom to relearn some basic principles of engagement.
• Lastly, Amigo Digital’s Alex Hughes is going to interminably quote Tyler Brule whilst explaining ‘How to Make an Entrance’. Alex explains that the opportunity to reinforce a brand has moved on significantly from traditional marketing and branding promotional routes and one of the ways businesses are harnessing these opportunities is through the use of large scale Video or Media Walls in corporate or shared areas.

Tickets cost GBP 195 and you can register here ^[7].

And of course you can and should, follow our of speakers on twitter as well;

@chuckgose ^[8] @Heather_Wagoner ^[9] @BeaverGroup ^[10] @PeterCritchley ^[11] @rayedun ^[12] @gatehousegroup ^[13] @AmigoDigital ^[14] @cathyab ^[15] @engage4success ^[16] @onemediauk ^[17] @ECNlive ^[18]