Panasonic announced this week at FSTEC [1] a number of new technologies for QSRs including the Panasonic digital drive-thru, which brings the power of digital menu boards and integrated audio/video to the drive-thru.
[2]
Jeff Pinc, Director of Food Service, Panasonic System Communications Company of North America (PSCNA) said “In the ultra-competitive QSR industry, technology gives operators an advantage to not only boost sales, but also improve the customer experience,”
He continued “Most restaurant operators recognize the impact of digital signage systems inside the restaurant. Our outdoor-ready solution combines weather-resistant digital menu boards, audio, video and on-board order confirmation for a fully-integrated solution that can help them gain that all-important competitive advantage.”
Key components of Panasonic’s digital drive-thru include:
- Integrated Approach: Digital drive-thru’s complete system combines weatherproof, glare-resistant outdoor displays with outdoor mounting, integrated audio and video capabilities, on-screen order confirmation along with a host of services and support solutions.
- Scalability: The digital drive-thru solution is completely customizable to meet the needs of any restaurant or brand. Flexible configurations with single pre-order boards up to two, three or four screen setups, audio and video options, custom frames and mounting, and more.
- Built-in Order Confirmation: Visual order confirmation is tied to the customer’s order directly on the digital menu board, eliminating the need for separate, standalone unit.
- Industry-Leading Commercial Outdoor Displays: High-brightness weather-resistant Panasonic LED displays provide excellent image quality with vibrant images and clear text. Certified for 24-7 operation, the solution’s digital menu boards have the ability to work in variable temperatures (-20 to +50c) and is also vandal proof. The displays’ 2,000 cd/m2 enables viewablity in direct sunlight. Designed for outdoor use, the displays do not require separate cooling/heating enclosures
- Benefits of Digital: With the digital drive-thru solution, operators can manage drive-thru menu content on a single digital platform. Menus, promotions, advertising can be managed and updated instantly on a single platform, allowing operators to be more responsive to market conditions, simplifying brand compliance and messaging rollouts and providing opportunities for dynamic suggestive selling to increase sales orders.
Panasonic also of course offers indoor digital signage solutions for QSR applications, including menu boards, greeter boards, promotional signage, private network displays and self-service food ordering kiosks – these complete solutions include displays, media players, content creation, remote monitoring and content management, as well as installation and service.