Kinetic Worldwide, WPP’s global leader in planning and buying of Out of Home media, announced a senior management and territory restructure following the recent appointment of Global CEO, Mauricio Sabogal.
- With immediate effect, the European region has been divided into three sub-regions: Western Europe, including the UK, Ireland, France, Spain and Portugal. This territory will be managed by Stuart Taylor, currently UK CEO.
- Benelux & Nordics: covering Netherlands, Belgium and future expansion to Denmark, Sweden, Finland and Norway will be managed by Dennis Kuperus, CEO, the Netherlands.
- Thorsten Ebbing, COO, Germany will manage central Europe, covering Germany, Italy, Switzerland and future expansion to Austria, Poland and Greece.
The rationale behind the territory division we are told, is to create efficiencies, synergies and potential for rapid development of the network across Europe.
David Payne, currently Chief Development Officer, has been appointed CEO World Markets -his objective will be to expand beyond current geographies, focusing on Mexico, Brazil, South Africa, MENA, Russia, Japan, Korea and Australia. David’s remit will also include deployment of key services such as Hi-Rezz and Kinetic Active across all markets.
Alex Thompson, currently Head of Business Development, has been appointed as Global Head of Aviator Worldwide, Kinetic’s specialised unit in travellers. Alex will be responsible for Kinetic’s global relationship with Group M.
Mauricio Sabogal, Global CEO, said: “I believe Kinetic has to move faster to capitalize the changes in the industry to move Out of Home to the center of the strategic media planning; I am totally sure with these changes we will speed up this process.”
In addition to the regional appointments, Paula Fernandez, who joins Kinetic from previous regional positions at Group M, OMG and IPG, has been appointed to the role of Global Head of technology, research and analytics.
David Krupp, CEO North America and King Lai, CEO Asia, Nick Parker, Global head of trading and Brian Townsend, Global CFO, complete the senior management team of Kinetic Worldwide.