DSE ONE has 150 people registered and David Kepron kept the full room at the TKP Convention Center at full attention as he discussed the brain and how it works and affects what consumers think and do and their attitudes towards brands.
Kepron is creative director – Brand Experience Studio, Little Diversified Consulting, as well as the author of a new book, Retail (r)Evolution. Here are a few snippets from his more-than-one-hour talk to a varied audience in which I spied CEOs of major digital signage networks and software companies, vendors, as well as startups who are beginning a steep leaning curve.
- !0 billion neurons form patterns that let us feel things, and the way we feel and act.
- 67% of cell phone users pick up their phones automatically to check for messages, texts, etc., even though they haven’t had any type of ringtone or alert.
- 44% keep their phone next to their bed.
- College students are 40% less empathetic than their predecessors of even 30 years ago.Problems with their communications neurons are at fault.
- Customer experience is evolving and the omni-channel has become the omni-experience.
- Retail is no longer two-dimensional but is now three-dimensional, all connected to other things
- The number of machines has already outstript the number of people.
- By 2015, there will be 25 billion devices connected to the Internet; by 202, thre will be 50 billion.
- The number of ‘selfies’ grew 17,0005 IN 2013.
- Experience is not outside of us.
The DSE ONE all-day conference is an event during New York Digital Signage Week.