Australia’s APN Outdoor announced this week that it has teamed up with UM and News Corp to create a localised, real-time digital campaign to promote News Limited’s new Masthead + campaign.
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Featuring News Corp titles such as The Daily Telegraph / The Sunday Telegraph (NSW), Herald Sun / Sunday Herald Sun (VIC), TheCourier-Mail / The Sunday Mail (QLD) and TheAdvertiser / Sunday Mail (SA), the campaign has been designed to promote the benefits of paid digital subscriptions and drive uptake.
Simon Hadfield, Group Director, from UM commented, “Through this campaign News Corp wanted to reach back to their masthead’s brand heritage as being the leading provider of live, local and personal content. APN Outdoor’s digital products were a perfect fit for this campaign because we were able to seamlessly share a number of different creative executions, tailored to local audiences. We wanted to use live updates in this campaign to highlight how digital subscriptions keep readers informed with the latest news headlines and content, which became another point of strategic alignment with APN Outdoor.”
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Richard Herring, CEO, APN Outdoor also commented, “News Corp’s Masthead + campaign is a great example of the benefits of Digital Outdoor advertising. Featuring real-time updates and localised content targeted to geographic locations of audiences, it goes a long way to demonstrate the array of opportunities currently available to APN Outdoor advertisers using our digital formats.”
Running on select Elite screens from the APN Outdoor digital portfolio, across Sydney, Melbourne, Brisbane and Adelaide the campaign can also be seen on the recently launched XtrackTV network in Sydney and Melbourne, utilising RSS feeds to create real-time sports, news and entertainment updates.