Blue Bite [1], which promotes itself as the mobile standard in OOH, and BroadSign International LLC [2], Montreal-based provider of cloud-based digital signage software, have announced a partnership aimed at simplifying and enhancing the mobile component of digital signage campaigns.
[3]As mobile is incorporated into an increasing number of digital signage programs, BroadSign and Blue Bite will harness the power of the former’s robust content management platform and the latter’s mTAG technology to deliver mobile marketing solutions in North America and worldwide.
[4]“Blue Bite’s method of bridging the gap between digital and physical worlds through mobile is second to none, so it’s no surprise that its dominant market share consists of many BroadSign customers requiring reliable and innovative suppliers,” says Daniel Parisien, vice-president of marketing and strategy at BroadSign. “It is important that our partners offer the same level of quality and service that BroadSign has built its reputation upon – and the culture fit with Blue Bite is definitely present.”
In addition to sharing premium customers like Adspace Networks, Pikasso and JCDecaux, BroadSign and Blue Bite have an aligned vision regarding the future of digital out-of-home. Both companies believe in a technology-agnostic approach to mobile, with Blue Bite implementing the best fitting set of mobile onramps for each deployment and BroadSign functioning as a standardized and trusted means of content scheduling, display and reporting.
“BroadSign is a leader in the digital signage industry and we feel that a combined approach will offer a best-in-class platform for the digital out-of-home community,” says Mikhail Damiani, Blue Bite’s CEO. “Furthermore, BroadSign gives us the ability to scale our footprint and deliver a larger mobile audience to Blue Bite’s brand and agency partners.”
Blue Bite and BroadSign are optimistic that the partnership will promote the benefits of allocating advertising dollars to DOOH media, including more effective consumer engagement and increased ROI. In offering advertisers the seamless ability to plan and execute campaigns with real time analytics and performance reports, the companies foresee rises in acceptance of and demand for integrated digital signage and mobile solutions – a trend that will further aid in the integration of current OOH and mobile practices for media agencies.
Such aspirations complement the Digital Place Based Advertising Association’s ‘video everywhere’ approach to digital signage, says the partners. Both are members of DPAA, and representatives from both companies will be present at the 2014 Video Everywhere Summit.