Hyundai Motor and digital retailer, Rockar this week unveiled, what it describes as, the world’s first digital automotive retail experience – Rockar Hyundai.
Rockar Hyundai is described as an innovative approach to new car buying which meets the needs of modern shoppers who are comfortable with purchasing online.
It provides a truly customer-focused experience that allows visitors to research, test-drive, part-exchange their old car and purchase a new Hyundai – with cash or various finance packages – all at the click of a mouse or touch of a button.
Accessed via www.rockar.com, they can buy a car 24/7 in as little as just five minutes.
The online portal is supported by a physical store at Bluewater in Kent, UK, Europe’s leading retail, leisure and entertainment destination. It attracts 27 million visitors a year, and serves one of the largest and most affluent catchment areas in the South of England.
The store is staffed by ‘Rockar Angels’ rather than traditional salespeople and the whole experience is designed to provide a buying experience that puts the customer in complete control.
Two years in development, Rockar Hyundai’s pioneering digital retail platform has been designed to be easy-to-use, flexible, convenient and completely transparent. The ‘no-haggle’pricing means everyone pays the same. Throughout the process, customers need never speak to anyone if they don’t want to.
Rockar Hyundai is also enhancing the ownership experience with vehicle servicing. It offers customers the chance to bring their car back to the Bluewater store – perhaps as they shop, visit the cinema or have lunch with friends – for regular routine maintenance.
Simon Dixon, Founder of Rockar.com, has been involved in automotive retail for 20 years, including the launch of the innovative jamjar.com motoring retail website and was quoted as saying “The Rockar Hyundai partnership has the customer truly at its heart. It is all about putting the customer in control. We want to make buying a new car a pleasure whether you’re at home on your sofa or at our modern digital store in Bluewater.”
The store was put together we believe by MediaZest and uses Scala and Planar display solutions.