Commuters in Vancouver, British Columbia, can now shop while they wait for the train, thanks to a new interactive campaign from SHOEme.ca [1], a Canadian-owned online shoe retailer, and Lamar Advertising Company.
[2]
The B.C. arm of Lamar Advertising, has launched the province’s first virtual shopping wall mural in Vancouver City Station.
“The concept of a ‘virtual shopping wall’ in a transit environment has been executed in other international transit markets, but this is a first for Vancouver transit,” says Byron Montgomery, regional vice-president and general manager of Lamar Advertising. “We are thrilled that SHOEme.ca embraced this interactive concept in out-of-home marketing and partnered with Lamar to make it happen.”
The SHOEme.ca [3] virtual shopping wall mural stands prominently in a high traffic location in Canada Line [4]‘s Vancouver City Station, whose more than 97,000 average weekly riders have an opportunity to make mobile online shoe purchases on the spot through the use of product-specific QR codes posted on the mural. Commuters can simply scan the QR code on the mural using a smartphone and complete the transaction on their mobile device in less than a minute.
The SHOEme.ca virtual shopping wall campaign will run on a long-term basis, with the footwear lineup changing regularly to reflect the latest fashions of the season with simple vinyl replacements.
“For an ecommerce retailer, this new installation gives SHOEme a way to not only build awareness, but to drive online transactions as well,” says Curtis Petersen, chief marketing officer of SHOEme.ca.
The SHOEme.ca campaign started at the beginning of November and will run on an ongoing basis in 2015.
Lamar offers solutions for clients in the form of bulletins, posters, digital billboards, buses, benches, transit shelters and highway logo signs. Founded in 1902, the Baton Rouge-based Lamar has a broad corporate reach with over 200 locations across the United States, Canada and Puerto Rico specializing in outdoor and transit advertising. In addition, Lamar has 22 locations devoted to the highway logo sign business.