- DailyDOOH - http://www.dailydooh.com -

Super-Sized Replicas Samsung Curved UHD TVs

Cheil UK is delivering another UK outdoor advertising first, with a Samsung campaign that will dominate five major UK cities with super-sized replicas of its Curved UHD TVs.

Samsung_CurvedTV_OOH [1]

The campaign looks to build rapid awareness, desire and impact of the Curved TV, marking its biggest ever UK outdoor push.

Going live this week until the 14th of December, each custom-built replica will showcase the most striking image from the epic ‘Coliseum’ TV ad for the Samsung Curved UHD TV and will run with the tagline “You’re surrounded”.

Locations for the activity were hand selected by Cheil UK, following analysis into the areas with the highest traffic and the correct elevation for the installations to provide the biggest impact.

The structures are the first time a special build has featured on an outdoor banner, with the largest installed in Birmingham (15m width x 8.18m height) and Fulham (11.91m width x 6.5m height).

The OOH activity forms the major element of a wider integrated campaign behind the Curved UHD TV, the world’s first curved screen TV which includes TV, cinema and print.

Fiona FitzGibbon, head of media at Cheil UK, said: “During the past 18 months Cheil UK has delivered seven UK OOH firsts for Samsung, including rebranding Terminal 5, installing a sound shower at Eat Street (Westfield), and turning the IMAX blue”.

The bespoke fixtures were produced by advertising display specialists Russell Signs Ltd.