OUTFRONT Media Partners With Videri To Introduce New Digital Display Platform
Gail Chiasson, North American Editor
New York-based OUTFRONT Media (formerly CBS Outdoor) is expanding its media portfolio with the introduction of an advanced digital platform from Videri, an early-stage media technology firm.
This exclusive partnership will leverage new patent-pending addressable displays, cloud distribution, engaging content capabilities, and a unique app-enabled infrastructure.
The new OUTFRONT digital platform will be built to engage audiences at mass scale, including the capability to deliver highly targeted campaigns. It will also allow OUTFRONT and its customers to seamlessly connect to a wide range of media services, such as agency workflow systems and programmatic options.
The platform, which is expected to be launched in the first half of 2015, will bring new capabilities to OUTFRONT’s existing digital displays, including large format billboards, transit displays and other small screens. Additionally, it will provide OUTFRONT’s partners with a robust information portal, a real-time dashboard that includes campaign performance information and audience analytics.
“Our partnership with Videri will introduce an entirely new digital opportunity to the out-of-home industry, and is a pivotal step in our roadmap as leaders in innovation,” says Jeremy Male, chairman and CEO of OUTFRONT Media. He says that Outfront will work with Videri to create new ways to connect advertisers with the best audiences, and “we believe this technology will prove to be truly transformational.”
Marc Trachtenberg, Videri CEO, says, “We intend to change the digital out-of-home advertising market radically, and OUTFRONT Media is the right company with industry leading vision and capacity to leverage our exciting new technology. We believe it’s time to scale digital by finally delivering the performance of digital at the price of print advertising.”
The technology will be unveiled in an invitation-only suite at the International Consumer Electronics Show in Las Vegas, Jan. 6-9, 2015.
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