Chicago-based Visible Spectrum Inc. (VSI) [1] last week released version 4.0 of its web-based platform for creating full motion HD videos in real time.
[2]In addition to a new web look and feel, VSI 4.0 introduces revolutionary new technology for an even easier way to create custom video: ‘Do it for me’ automated ad creation. Users may now either compose sophisticated videos themselves, using VSI’s original professional tools; or, have the system build custom ads for them.
John Malec, VSI CEO, says, “Using nothing more than the user’s business name and zip code the software finds the business on the web; classifies it into 1 of 250 business types; captures contact info, logo and images from the web; and in real time builds eight video ads for that specific business. The user selects one and may tweak it by: choosing between 15 and 30 second versions; changing background color; customizing text fields; and/or replacing images. It’s so easy they’re out the door with a custom, full motion HD video ad in minutes for $99.”
For those wanting greater flexibility, the original ‘Do it myself’ option provides powerful professional editing tools, over 1,000 designer-built templates, and a web-based tool to make custom templates. Licensed users may even create Adobe After Effects projects which VSI replicates as VSI templates.
Both options are seamlessly tied to a cloud of stock assets that exceeds 60 million: images, clips and music/sound tracks. Drag and drop functionality allows the user to place any stock clip or image into any composition in real time. Everything is web-based with no software to download.
VSI’s speed makes it ideal for agile marketing – the quick turnaround of an ad to respond to a market or world event. The low price per video makes it easy to producing quality targeted advertising.
VSI’s platform has now been used to create and render over 25,000 videos. Most were created in under 30 minutes directly by end users with no formal training in graphic design. Others have utilized VSI’s Variable Data Video, which associates a master creative theme with spreadsheet data, producing dozens or thousands of customized videos – with no manual input beyond matching the master fields to the database.