Vantage LED [1], Ontario, California, is hinting at a big announcement coming in February that, management says, “is bound to shake up the LED sign industry”.
The company recently launched a new webpage on which Paul Martin, chief marketing director, says he will be hitting the road with a camera in 2015, in the effort to connect with dealer partners. In 2014, Vantage focused on optimizing the dealer experience and in 2015, it wants to take a more personal initiative.
Martin says, “If we don’t connect, nothing else matters. My travels next year are about focusing on three things: what motivates our partners in this industry; how our product line is serving them and their clients; and my favorite, what tools and resources we can personally create for them to help them succeed.”
Vantage LED’s partnerships, especially with Spectacular Media [2], have proven to be attributable to the company’s successful 2014. This year, Spectacular Media worked with FEMA [3] to integrate IPAWS (Integrated Public Alert and Warning System) in its cloudware platform, SM Infinity, giving digital signage users the ability to display emergency alerts on their LED sign