Chrysler Deploys Innovative Marketing Technologies And Mobile Video Gaming Solutions At Its US Dealerships
Gail Chiasson, North American Editor
Chrysler’s latest sales support and marketing programs, which have been developed and implemented in partnership with Creative Realities, are serving to transform the showroom experience at Fiat Chrysler Automobiles (FCA) dealerships as well as enhance training of Chrysler’s dealer sales consultants.
Chrysler has already deployed digital signage and touch screen experiences at more than 1,000 FCA dealerships across the US, and has partnered with Creative Realities, New York, to help create a showroom experience for the North American re-introduction of the high-end, prestigious Alfa Romeo vehicles. The company had been looking to develop a showroom experience that leveraged the most innovative technologies in market, while delivering the highest-impact content in order to create a connection between the brand, the vehicle, the dealer, and the customer.
The auto leader has also collaborated with Creative Realities to develop a mobile gaming solution that will be used by Chrysler’s more than 100,000 nationwide dealer sales consultants. The solution, which is comprised of four interactive video games, was developed to create a collaborative, fun and educational environment across Chrysler’s dealer network and to help salespeople learn the finer points of Chrysler, Jeep, Dodge and Ram vehicles.
The objective of the games is to not only teach, but also to build a shared and quick learning setting whereby training can be done ‘on-the-fly’ without taking away the sales associate’s ability to serve customers. The ultimate goal is to shrink the gap between the top and bottom performers, as that will enable Chrysler to increase its sales and provide better customer service.
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