Gail Chiasson, North American Editor
BlueFox Inc. will officially show off its BlueFox Target Platform during the 2015 International CES, the world’s largest consumer technology and innovation event, January 6 – 9, 2015 in Las Vegas, by demonstrating it with BrightSign 4K players during BrightSign meetings at the event.
BlueFox Target provides the ability to unobtrusively detect shoppers, analyze behaviors and select real-time targeted content on digital displays.
“BrightSign digital signage players enabled with BlueFox Target bring the power of e-commerce to brick-and-mortar locations,” says Guillaume de La Tour, CEO of BlueFox. “Brands, retailers and advertisers can know their customers and influence them based on demographics at the point of purchase, the absolute moment of truth for advertising spend.”
Based in Saratoga, California, BlueFox provides unobtrusive targeted digital advertising solutions through its BlueFox Target Platform. The BlueFox Target Platform is used to target advertisements on existing digital signage screens and collect data regarding customer demographics
BrightSign LLC, global provider of digital signage media players, is headquartered in Los Gatos, California, with offices in Europe and Asia. BrightSign manufactures media players, and provides free software and networking solutions for the commercial digital signage market worldwide, serving the various vertical segments of the digital signage marketplace.
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