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Panasonic Introduces Intelligent Retail Shelving Solution at #NRF15

It’s more than a year since we’ve heard of companies offering new electronic shelving solutions, so it was interesting today to learn of Panasonic [1]’s introduction of its Powershelf suite of solutions at the 2015 National Retail Federation Annual Convention & EXPO.

Panasonc management says that Powershelf is the first fully integrated retail merchandising solution to combine battery-free, wirelessly powered electronic shelf labels (ESLs), beacon activated mobile advertising capability, inventory and price management software and out-of-stock sensor technology. The solution can be installed on existing shelving units, delivering maximum value for retailers with minimum investment.

Rance Poehler, president, Panasonic System Communications Company of North America says, “By leveraging our global distribution network, engineering capabilities, enhanced technology, and manufacturing prowess, we’ll help equip retailers worldwide with solutions that will directly affect their bottom line.”

Powershelf features a suite of technologies that help retailers reduce labor and material costs, ensure regulatory compliance, enable omni-channel marketing, drive sales with targeted advertising, create new revenue streams and more. Key solution features include:

“There’s a massive shift in consumer shopping behavior occurring,” says Larry McWilliams, former president of Campbell’s Soup USA and CEO of Powershelf. “Over 70% of people are now using mobile devices as part of their path to purchase. Retailers need to provide a retail experience to fit the mobile era. Additionally, the paper tag and manual inventory management processes that are being employed today are arguably the most antiquated processes in modern retailing. Powershelf is a foundational technology platform that transforms how products are retailed. With power and communication at the shelf, the opportunities are limitless.”

Poehler says, “Up to 43% of consumers will go to another store to buy an item if the one they are looking for is out-of-stock. That can have a huge impact on a retailer’s bottom line. In an increasingly competitive retail environment, out-of-stock situations are unacceptable. Arming retailers with real-time insight into their available on-shelf inventory creates a clear competitive edge. Out-of-stock sensors and the ability to communicate shortages in real-time is one of many ways the Powershelf solution can drive dramatic increases in retailer profitability while, at the same time, improving the customer experience.”