The four-part Digital Signage Seminar Program at #dse2015 designed specifically for advertising agencies and content creators will include an hour-long session titled ‘How to Develop a Creative Brief & Successful Pitch for Accounts That Require Multi-Screen Solutions’.
While digital signage may be a small component of the budget, multi-location clients are increasingly integrating customer- and employee-facing digital messaging into their total communications efforts and looking for professionals who can develop, design and adapt a content strategy that will create and guide such an ongoing process.
This interactive session will provide the necessary tools to allow attendees to collaborate with peers to create a multi-screen/multi-location creative content strategy and provide a guideline for future applications.
Greg Taylor, DSE Advisory Board member and chief revenue officer, Billups Worldwide [1], says, “Multiscreen campaigns require multiple discussions across several CMS and content models. Therefore, the initial brief for a multi-screen campaign must be top-line with simple messaging. At the early stages of the brief, planners/strategists must investigate various CMS and content structure to identify which screens are located in the right place to accept the client’s creative messaging.”
Registration for ‘How to Develop a Creative Brief & Successful Pitch for Accounts That Require Multi-Screen Solutions’ or any of the #dse2015 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online here [2].
DSE 2015, co-located with the Digital Content Show and Innovator Zone, is scheduled for March 10-13, 2015, with access to the Exhibit Hall March 11 & 12 at the Las Vegas Convention Center in Las Vegas.