DailyDOOH

Maddie Cotterill

For some time now, AT&T has provided WAN, LAN, and Wi-Fi services in over 14,000 McDonald’s U.S. Restaurants and now, in a collaboration with STRATACACHE and LG Electronics, it is providing a completely integrated Digital Menu Board solution for McDonald’s USA’s business.

New Digital Menu Boards, designed to enhance customers’ in-restaurant experience while helping the business lower operating costs and digitally deliver content for menu options and promotions to McDonald’s restaurants, are being deploying to an additional 650+ company-owned restaurants.

• STRATACACHE’s ActiVia for Media 4.0 digital signage software provides a dynamic merchandising solution for single and multi-panel menu board solutions With ActiVia, select McDonald’s restaurants in the U.S. can easily change menu board items, adjust pricing, day-part menus, and promote special and premium items at will. Additionally, STRATACACHE provides all system operations, restaurant specific content scheduling, remote monitoring and management and media players.
• LG is providing cutting-edge display technology with its 47-inch class LED monitors to bring a new level of clearer image quality. The LG Full HD displays, at least five displays per McDonald’s location, are ENERGY STAR® certified, supporting McDonald’s commitment to environmental sustainability.

Patrick Phalen, McDonald’s Vice President, US Information Technology said “Our customers are responding positively to our new menu boards. It is easier to see our great tasting food on a digital display”.

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This entry was posted on Wednesday, January 14th, 2015 at 10:59 @499 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.