In December 2014, ERV UK launched the first fully mobile last minute travel insurance product at London Gatwick Airport.
ERV partnered with airport media specialists Eye Airports to utilise the latest in digital advertising technology for the launch of ERV Go – ERV Go is available across multiple devices offering passengers the chance to purchase travel insurance right up to the point they board the plane!
The new ‘last minute travel insurance’ product reduces the cost of purchasing insurance by removing some of the cancellation period (to 14 days) not required by those passengers looking to purchase at the last minute. This enables ERV’s customers to purchase just before departure without paying for cover not required due to the reduced chance of the trip being cancelled.
Tim Hufford, Business Development Director for Eye Airports told us “This collaboration offers great synergy between Out-of-Home and mobile to support the campaign’s objectives. Benefitting from the unique advertising environment and the opportunity to engage passengers immediately before boarding, ERV are able to capitalise on reaching customers when no other environment can.”
The new mobile quote engine was developed by Firemelon to integrate seamlessly with their Magenta back office systems, enabling ERV and Firemelon to work together on fine tuning the best possible customer journey and user experience regardless of device.
Steve Dodd, E-Commerce Manager for ERV UK, said “From initial concept it was clear that ERV Go demonstrated our innovation, not limited to just product but also through distribution and point of sale. Our aim is to protect our customers, therefore providing the ability to purchase a travel insurance product, via a mobile device, at the very last minute, strongly supports our ethos.”
The project is currently being rolled out nationally; currently being promoted at Gatwick, Belfast, Newcastle, East Midlands, Stansted, Bournemouth and Southampton airports.
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