PATTISON Outdoor Launches New Mobile Friendly Website
Gail Chiasson, North American Editor
PATTISON Outdoor Advertising, one of Canada’s largest, most recognized, experienced – and probably the oldest – provider of Out-of-Home advertising solutions, has officially launched a newly designed corporate website that improves on its ability to showcase its products and services while enhancing customer care.
Aligned with the company’s strategic vision, the website also helps advertisers and meda planners and buyers by providing access to invaluable Out-of-Home monitoring tools: Eyewitness Proof of Performance for real-time access to a client’s postings as they are executed, plus access to invoicing, contracts, posting instructions, location lists and proof of delivery; and Eyewitnes Web Mapping for geographically displaying assets to help with posting schedules, maintenance route planning and to accurately target audiences.
The updated website, interface, and user experience was built completely in-house, and reflects PATTISON’s expertise in Out-of-Home advertising and digital strategy. As a top choice for Out-of-Home advertising products, PATTISON is also recognized for its deep understanding of and an appreciation for superior client service and support. Its new website is a reflection of its prominence in the industry.
The new website displays a visually clean and modern layout, and an easy-to-navigate functionality. The interface and user experience were designed and built using a mobile-first methodology; the site has been optimized for mobile and tablet devices and progressively enhanced for larger viewing surfaces. With easy access to its industry leading portfolio of products and tools for building an Out-of-Home campaign, the website is a user-friendly experience with multiple navigation points and refreshed content.
The website leverages AngularJS and HTML5 features to provide an application-like user experience. This is especially evident in the Product, Showcase, and News areas, where live filtration of results is possible, allowing an advertiser to research and inform themselves quicker and more effectively. Visitors can visualize their advertising creative on several Out-of-Home media products in a virtual environment and at varying distances. The Distance Testing tool combines the images uploaded by users (which they can download and email in PDF format) with industry-recognized viewing distances that help advertisers in the assessment and evaluation of the readability of outdoor creative designs.
“We are very proud of this fresh new website and confident it will provide a useful, informative access point for our new and existing clients to familiarize themselves with PATTISON and our Out-of-Home solutions,” says Joe Donaldson, vice-president of marketing at PATTISON Outdoor Advertising. “In addition to rejuvenating our online presence, this new website better communicates what PATTISON stands for today and tomorrow. The website is enhanced with visually stunning elements that reflect our identity and emphasizes our forward-thinking approach and objective to driving innovation while staying focused on supporting our national and regional clients.”
PATTISON represents some of the most recognized brands in Canada, as well as small to medium sized businesses. This new website will allow visitors to quickly get to the core of what PATTISON offers and how the company can work with clients from coast to coast.
PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. Since 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards and posters to transit, digital, airports, mall, residential, office, and street furniture. PATTISON also offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties. PATTISON is headquartered in Toronto, Ontario and includes 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system.
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