DailyDOOH

Maddie Cotterill

SKODA UK is bringing to life its third-generation Fabia model at an innovative week-long augmented reality experience at London Waterloo Station. From Monday 9th to Friday 13th February 2015, more than two million commuters at the country’s busiest railway station will be invited to customise their very own SKODA Fabia to reflect their individual personalities.

Once they have selected their SKODA Fabia design, users will sit in front of a green screen, which will be located on the train station’s concourse, and then see themselves in their personalised Fabia on the Motion@Waterloo digital screen.

With a choice of 14 colours, three colour concepts and five interior combinations, there will be a total of nearly 100 SKODA Fabia designs to choose from.

Partnering with MediaCom and JCDecaux, SKODA’s unique, experiential event will use cutting edge technology to project every individual Fabia design onto the country’s largest advertising screen.

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This entry was posted on Monday, February 9th, 2015 at 20:47 @907 and is filed under Scuttlebut. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.