Cosmetics giant Revlon has teamed up with Westfield London for an experiential interactive campaign combining in-store experiential activity with a full motion digital out of home campaign exclusive to Ocean’s Eat Street screen.
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Planned by MediaCom, ‘Love is On’ showcases a 30 second video set to a soundtrack by singer/songwriter Eddi Front performing a cover version of Robert Palmer’s classic anthem, Addicted to Love [2].
Broadcast in rotation with the ‘Love Is On’ campaign is behind the scenes footage of makeovers for women by Revlon make-up artists in Westfield.
Revlon’s campaign is running now for the next four weeks.
A selection of the women will be revealed on Ocean’s screen as part of the campaign after their personal makeovers.