Pattison Outdoor Official #TO2015 OOH Supplier
Gail Chiasson, North American Editor
PATTISON Outdoor Advertising will be supporting the 2015 Pan Am and Parapan Am Games being held this summer as an official supplier and the official Out-of-Home advertising company.
The Pan Am Games will be held July 7 to 26, followed by the Parapan Am Games Aug. 7 to 15, 2015, and will involve 41 countries, 51 sports and 7,600 athletes.
Toronto will be Host City of the games, and, with its diverse portfolio of media assets within the city of Toronto and other cities with competition venues, PATTISON is expected to offer a great opportunity for international, national and local advertisers.
PATTISON’s media assets including traditional billboard displays, digital advertising products on major roadways as well as interior products in offices, residential buildings and malls, and exterior and interior transit products.
These Games are the world’s third largest international multi-sport Games. Both the Pan Am and Parapan Am Games are held every four years for the athletes of the 41 PASO member nations. They are surpassed in size and scope only by the Olympic Summer Games and the Asian Games.
The 2015 Games (TO2015) has, to date, secured $169.8 million in sponsorship revenue, including cash and value-in-kind goods and services, since inception, with several more sponsors joining during this period, including Aeroplan, ArcelorMittal Dofasco, General Mills Canada, Porter Airlines as Official Suppliers; LifeLabs and YouAchieve as Proud Supporters; and Univision Canada and TLN Television as an Official Broadcaster.
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