This evening (Feb. 23, 2015), an episode of AMC’s ‘Better Call Saul’, one of Clear Channel Outdoor’s billboards in Albuquerque, New Mexico, is acting as both a backdrop and stage for one high-octane scene.
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And over the weekend (Feb. 21-13) through Monday evening’s broadcast, CCO-Albuquerque has been celebrating its role in the cable TV show by promoting its appearance on its digital posters and bulletins in the market.
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In addition to Clear Channel’s background role in front of the camera, the media company’s operations team also worked behind the scenes building a replica billboard on the soundstage of the Albuquerque-based show.