The UK’s largest independent petrol network owner MRH who first got into bed with Amscreen back in 2009 [1] has extended its agreement with Amscreen Group – adding in a new ‘real-time audience element’ (i.e Optimeyes / Quividi) and putting in new 24 inch screens.
[2]
The renewal of the existing contract includes a network of 365 screens across company owned sites which are branded Esso, BP, Jet and Texaco amongst others.
The network provides brands the opportunity to reach 3.4m visitors to these venues every week and delivers store specific messages for customers as well as third party advertising sold and served by Amscreen.
Andrew Jackson, General Manger MRH Retail told us “Having worked with Amscreen for some years, we’ve seen the screens provide an invaluable customer messaging platform. With the addition of the new screen format and real-time audience measurement technology in the form of the OptimEyes technology, we are very happy to continue to work with the team and this excellent product.”.
Simon Sugar, CEO of Amscreen Advertising & Media added: “We are delighted to be extending our partnership with MRH for an additional five years. With our new screen products and audience tracking, we can add further insight and audience metrics for both MRH and those advertisers looking to capitalise on our UK wide network. ”.
The MRH estate represents a key part of the larger portfolio of 3,765 within forecourt venues across the UK with 27 million impacts every week.