Gail Chiasson, North American Editor
Mark Boidman
#dse2015‘s 12-part Digital Signage Seminar Program designed specifically for end user professionals will include an hour-long interactive session titled ‘Technology Enabled Environments’.
Moderated by Mark Boidman, managing director at Peter J. Solomon Company, this panel discussion will focus on how their respective customer-facing organizations have succeeded in increasing customer engagement. Panelists include:
- Kevin Hunter, COO, Gimbal;
- Shauna Forsythe, president and CEO, Alliance Airport Advertising and Alliance Target Media;
- Todd Swidler, global head of strategic content partnerships, Bloomberg Media Group.
Several DSE Advisory Board members recently recently commented on this timely topic and offered a variety of insights…
Among them, Daniel Orme-Doutre, senior content publishing manager, Microsoft, said, “An ideal evolution in a technology-enabled environment will include multiple seamless competing and supplementary technologies that allow many audiences to tune and control the message, environment and experience without technical knowledge. The experience and control will feel natural, easy and unburdened. The messaging will smoothly and, unobstructed by technology or knowledge levels, land on the appropriate audience. And the messenger will have all the necessary data to evolve the experience.”
Another DSE Advisory Board member Jesse Breidinger, senior shopper marketing manager, The Coca-Cola Company, said, “The standard for 2015 and beyond should look a lot different and more enhanced to keep up with rapidly changing technologies. For example, it should evolve to include flat screens that can connect to computers and phones with touchscreen and Bluetooth capability. Wi-Fi is a must, but most importantly Wi-Fi that you can actually connect to easily. In the future, I can envision a world where the phrase ‘technology-enabled’ is no longer used because it will be the expectation.”
Registration for ‘Technology Enabled Environments’ on March 10, or any of DSE 2015 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available on the website.
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