Christie’s Experiential Advertising Network
Adrian J Cotterill, Editor-in-Chief
During the week of #dse2015 Christie anounced the rollout of Christie Experiential Networks (CEN) in 200 theatre lobbies across the U.S., beginning with Missouri’s Wehrenberg Theatres, Michigan-based Emagine Entertainment, New Jersey’s Frank Theatres, Florida’s EPIC Theatres and Spotlight Theatres in Georgia.
The announcement coincided with the debut of CEN at #dse2015 where Christie showcased an array of innovative media solutions (their entrance archway shown above and below) and digital destinations including interactive one-sheet kiosks, award-winning Christie Velvet LED tiles and ultra-high resolution LCD touch panels.
Kevin Romano, senior director, Global Media, at Christie said “Just as CEN is doing with Emagine Entertainment, which recently opened a new, upscale movie theatre concept, we can help customers create a new network, expand upon it, or monetize an existing one”.
He continued “We offer a la carte products and services, as well as integrated solutions through our Christie THREE SIXTY digital media teams. Services include comprehensive strategy planning, content creation, interactive programming, system design, deployment and nationwide monitoring and maintenance. Christie can also connect the experiential digital network with pre-existing digital menu boards, directional signage and box-office signage to create a unique and engaging experience.”
Christie’s scalable systems solution also includes user-driven video walls, projection mapping, and multi-side immersive environments.
March 16th, 2015 at 13:39 @611
Very cool Digital Signage, but what is experiential component. Those of us in Experiential Marketing have worked for years to get experiential on the radar. It’s more then a buzz word. What is the experience consumers will take away from this signage “experience”?
March 17th, 2015 at 23:31 @022
Good question Adam. When we refer to experiential in the world of digital signage, it’s about using digital displays to generate a superior level of engagement with the audience. It’s about touch, gesture, mobile, NFC, social media, gamification, and augmented reality. It’s also about architectural media, sound, and unique visual textures. Christie Experiential Networks integrates these features and capabilities with three clear objectives in mind: 1- Give brands, agencies and studios more flexibility to decide what type of engagement they want to deliver when planning their DOOH campaigns, 2- Deliver superior branding and loyalty value for the property owners where we install our digital destinations, 3- Generate more fun and entertainment for the audience. That’s our take on experiential, hope this answers your question.