Vengo, a New York-based software and media company that is attempting to change how physical products are marketed, has signed on as the latest company to join the Digital Place-Based Advertising Association.
Vengo’s flagship product is a new-age, vending machine that engages consumers at the point-of-purchase with interactive content and video advertising messages for brands available for purchase in the machine. Vengo’s 21.5” HD touchscreen creates awareness for the brands and then converts that awareness to trial and, ultimately, loyalty.
In addition to serving as an advertising and product sales vehicle, Vengo’s vending machines’ sleek 6” depth creates retail in new locations, putting the products that people need in the places where consumers live, work and play. Despite their slim profile, Vengo’s digital machines hold between seven and 10 days of product.
“Vengo is coupling digital place-based advertising with point-of-purchase to create an exciting solution for marketing products,” says Barry Frey, president & CEO, DPAA. “It exemplifies the level of innovation that is a hallmark of the digital place based media industry. We look forward to working closely with Vengo to provide the company with the broad range of services and support that come with belonging to our organization.”
Brian Shimmerlik, Vengo’s co-founder and CEO, says, “We just attended our first DPAA member meeting and found it to be a valuable experience in terms of sharing industry insights and networking with our DPB colleagues. We plan to be active members of the DPAA and contribute to the continuing growth of the digital place-based sector.”
Founded in 2011, Vengo’s point-of-purchase media network engages 150,000 Millennial consumers in premium locations such as New York University & FIT. The company currently operates across seven cities in the U.S. and Canada.
Membership in DPAA encompasses numerous benefits, including admission to quarterly member events; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.