Mike Wood Joins @ExterionMediaUK
Adrian J Cotterill, Editor-in-Chief
Exterion Media has appointed Mike Wood as the company’s new Product and Innovation Director – a new position charged with driving Exterion’s product development strategy. His appointment is the latest in a series aimed at restructuring Exterion Media’s UK business to respond and adapt faster to the changing media landscape.
Mike joins from Home Advisor Europe, an online network for home repair and improvement projects.
He served as the Chief Product Officer and launched the company’s revamped Travaux.com site, directly increasing revenue by 70 per cent. Mike will spearhead Exterion’s efforts to lead innovation in the industry and engage urban audiences.
He will focus on building the next generation of products and advertising technology across Exterion’s European markets, and in particular, the London Underground estate. Mike will report into Brendon Kortekaas, Exterion Media’s Programme Director for London Rail.
Previously, Mike has worked for companies such as Hibu (formerly Yell) and Vodafone – where he led the telecom giant’s mobile business applications department generating new service revenues, while improving retention among business customers.
Mike starts with Exterion Media on Tuesday 7th April.
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