We think is a pretty smart way to show off what the iPhone 6 can do, even though it’s via backlits and not digital out-of-home.
[1]
Apple [2]’s latest global campaign, Shot on iPhone 6, is making an efficient use of the backlit posters in downtown Montreal metro (subway) stations. The stunning photographs were captured by iPhone 6 users and demonstrate the outstanding quality of its camera.
[3]
The visuals are enhanced by the luminous platforms in strategically selected locations. No out-of-home campaign in Montreal for Apple would be complete without the signature murals at Berri-UQAM and Atwater. The vinyl murals also extend this visually astounding campaign to the metro users.
[4]
Creative for the campaign is by TBWA Toronto [5] with media by OMD Toronto. [6] Advertising in the Montreal metro system is handled by Cogeco Metromedia [7], Montreal.