Outdoor Plus has expanded its sales team to create a brand new agency team.
The new agency team will work directly with planning teams at media, digital and creative agencies. Focusing on building closer partnerships, the team will work with agencies to maximise the opportunities DOOH media offers as part of an integrated campaign.
- Chris Earnshaw, formerly account director, has been promoted to run the new team as the head of agency planning and sales. Prior to joining Outdoor Plus in 2011, Earnshaw spent seven years at Primesight, where he was responsible for the GroupM agencies.
- David Sadler, who joins Outdoor Plus from JC Decaux, has been appointed to replace Earnshaw as account director. He starts his new role on 13 April and will be responsible for managing sales and trading with WPP specialist Kinetic and its GroupM sister agencies.
Grant Branfoot, sales director, Outdoor Plus told us “The creation of the new team will ensure that we are effectively collaborating with agencies to grow the outdoor sector and showcase the flexibility that DOOH campaigns can offer as part of a cross-platform campaign.
“Outdoor Plus has become famous for creating exciting and dynamic campaigns and the new agency team will help fly the DOOH flag as high as possible.”