Gail Chiasson, North American Editor
EYE Corp Media, New York-based out-of-home media company that reaches consumers where they shop, dine, commute and play, has expanded its media portfolio with the introduction of EYE Play, one of the nation’s largest digital place-based networks.
Powered by AMI Entertainment Network, a leading entertainment solutions provider for bars and restaurants, EYE Play leverages digital jukeboxes in over 23,000 bars nationwide.
The EYE Play digital platform engages bar patrons at a mass scale with music and video content, using static ads, full motion video, interactive entertainment, micro-sites and a proprietary mobile app called AMI BarLink. Every month, the network generates more than 27 million paid transactions from users with 2 million coming from the mobile app alone.
The ability to track every transaction, capture every touch and monitor mobile activity enables EYE to deliver a rich set of metrics to advertisers and agencies showing user engagement and proof of performance.
Jeff Gunderman, president of EYE Corp Media said “The capabilities of this digital network of fully connected and touchscreen-enabled displays means advertisers can now target and engage difficult-to-reach audiences in a location and time when they are very receptive to advertising. I can’t think of a better compliment to our shopping mall and transit networks.”
Mike Maas, president and CEO of AMI Entertainment Network, says, “We have always been at the forefront of cutting-edge digital jukebox and video systems, and EYE Corp Media is the right company with industry leading vision and capacity to leverage at scale our nationwide bar and restaurant network.”
When coupled with EYE Corp Media’s offerings inside 300+ of the country’s top shopping malls, advertisers can tap into solutions that target audiences hyper-locally, regionally or nationally with pinpoint accuracy across both traditional and digital out-of-home media.
Follow DailyDOOH