Gail Chiasson, North American Editor
Dynamic Outdoor, a new company formed in Nov./14 and headed by highly experienced advertising sales people, Brandon Newman and Paul Desjardins, has become the owner/operator and advertising sales company for the 24 large format Allvision digital outdoor faces across Canada – now referred to as Dynamic boards.
Newman is president, based in Toronto, and Desjardins is vice-president sales, based in Montreal (where the company is Dynamic Affichage). Dynamic is also represented by Western Media Group in Vancouver, covering the three cities where the growing Allvision company, has Canadian properties. Allvision in Canada had originally been represented by Titan and then more recently by Cieslok Media.
Dynamic is a separate company, but owned by many of the same people who own Allvision. New York-based Allvision, headed by CEO Greg Smith, currently manages a growing portfolio of more than 2,500 assets across North America where it has, to date, developed and implemented projects that, according to its website, will generate over $850 million in revenue for its public agency and municipal partners.
Newman was recently vice-president business development for Allvision and earlier worked with Bell Media, Astral Out-of-Home, and Onestop Media Group. Desjardins worked with AP&D, Dan Media, CTV and CTV Sports division, Zoom Media and Rouge Media in senior sales and management roles, including positions as vice-president sales.
“We currently offer eight ad faces on Montreal area highways, nine in Toronto, including two on the Gardiner Expressway and a brand new one in Kipling, and seven in the Vancouver market,” says Desjardins. “Allvision has been growing in Canada, finding the best real estate. Most of its boards are 14’ x 48’, and they are all digital.”
“Dynamic is a company formed to only represent digital properties in Canada,” says Newman. “We’ve been growing quickly ourselves, having added new staff since our launch. We now have four people in Montreal and seven in Toronto.”
“All the Dynamic advertising faces are backed by Montreal-based Ayuda Systems, and we’ve been really busy, signing major long-term with both national and local advertisers,” says Desjardins. He says that several clients have signed year-long contracts.
While Dynamic Outdoor is currently focused only on the Dynamic boards, Newman says that he sees opportunities ‘down the pipeline’ to expand. However, he stressed again that Dynamic Outdoor will handle only digital properties.
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