The Out-of-Home/Digital Out-of-Home industry launched a digital roadblock on Earth Day (April 22, 2015) to help support the nation’s parks and historic sites.
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Our readers will remember that the out-of-home advertising industry has partnered with the National Park Foundation [2], the official charity of America’s national parks, to help launch a nationwide public service campaign celebrating the centennial anniversary of the National Park Service in 2016.
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Various iconic images from the parks were featured nationwide throughout Earth Day on donated space on digital billboards, bus shelters, and other OOH formats. These are a selection from the many different pro bono ads that went up on various media.
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The year-plus centennial campaign launched in New York on April 2, starting with a multi-media pitch to young people called ‘Find Your Park’. The launch included a digital take-over in Times Square [2] and mobile billboards featuring the campaign creative.
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Mobile billboards also supported Find Your Park events in Los Angeles and Washington, DC.
1 Comment To "OOH Industry Celebrates Parks on Earth Day"
#1 Comment By Nosson Berkovits On 23 April 2015 @ 21:36 @941
Gail, Can the various media owners write the space donated off as a tax deduction?