Perhaps totally unrelated to JCDecaux UK’s exit from the Outdoor Media Centre [1], but we’ve (personally) noticed an increase in the fine use of print and publications from their marketing people recently.
[2]
- Last week we received ‘The bOOHk of BIG Numbers‘ (BOBN) which is (well) described as the ABC [3]s or the BARB [4] Quarterlies for Out of Home. BOBN is an impressive publication and one that JCDecaux promise to publish every quarter.
- ‘Airport Stories‘ unveils the results of the first truly global airport media investigation. As Jean-Charles Decaux says in the foreword “Airport Stories World gives us a deeper understanding of how to communicate with the international passenger”. The 32 page hardback book is well written with good illustrations and will help any reader get a better understanding of the advertising opportunities within the global airport sector.
- ‘50 Years of Passion & Innovation‘ is our most prized publication. It’s the book that as authors, journalists and industry commentators we wish we had written. It covers JCDecaux from its humble beginnings to the here and now. In true coffee table style, it is incredibly well illustrated with some unique photographs never before seen.