Burt Smith Joins @NanoLumens
Gail Chiasson, North American Editor
Burt Smith, recently managing advisor at Ampirix LLC, has joined NanoLumens, Norcross, Georgia-based manufacturer and marketer of visualization solutions, as executive vice-president business development, reporting directly to NanoLumens CEO Rick Cope.
Burt Smith
Karen Robinson, who has held the position of executive vice -president of sales and marketing since 2010, is moving on to direct the company’s mergers and acquisitions initiatives as executive vice-president strategic alliances.
Smith’s appointment emphasizes the importance of NanoLumens’ developing its core business outside the US.
“While we continue to build our base of sales in North America, NanoLumens must and will broaden the focus of its business development efforts throughout the UK, Europe, Middle East, and Asia,” says Cope.
“Burt has the global business development experience that we need to help us achieve our sales objectives in all of these critically important target markets. He has driven sales, marketing, and business development programs in small and large software and hardware companies in developing high tech markets.
“Karen’s talents make her the ideal executive to identify companies and technologies that complement and extend the NanoLumens eco-system of visualization. She has done an outstanding job over the last five years in building out our executive team and I expect she will do the same in her new role with the company.”
Karen Robinson
Smith has more than 25 years of success in professional sales management, channel sales management, marketing management and operations experience with large and small technology companies.
With an electrical engineering degree from Georgia Tech, he has spent his entire career in technology, helping to launch numerous category-defining products.
He has strong international channel sales development experience in the UK, EU, Middle East and China and has been directly involved in successful IPOs/acquisitions/exits including the sale to Autodesk of the Constructware SaaS collaboration software, the sale of the industry leading content management solution MediaBin to Interwoven (now HP), as well as the international IPO for MediaBin.
Smith’s industry experience spans many fast growing markets including the AEC (Architecture, Engineering and Construction) market for Computer Aided Design (CAD) and Building Information Modeling (BIM), content management for consumer brand advertising, healthcare/medical SaaS solutions, high-end graphics visualizations systems and most recently big data and predictive analytics.
At NanoLumens, Smith and his teams will be focused on expansion of the sales pipeline of business opportunities through targeted sales programs, direct marketing and messaging. Additionally, he and his teams are expected to drive the marketing and evolution of the company to become the industry’s top provider of visualization solutions, using the Visualization as a Service model, through the expansion of whole product solutions that offer increased value, greater repeatable sales, increased margins and substantial revenue growth.
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