Susan Danaher, who spent a short term as a consultant after leaving Adspace Networks [1] where she had been executive vice-president, chief revenue officer, has joined Centriply [2], New York, in the position of brand ambassador.
[3]Centriply delivers large scale, targeted TV solutions for advertising agencies looking to maximize the value of their clients’ video media investments. In her newly created position, Danaher will help Centriply introduce its unique cross-platform analytics and activation solutions to advertising and media agencies.
“Sue’s combination of industry knowledge and long-standing relationships will be a major benefit to us as we extend our sales and promotional efforts,” says Shelley Stansfield, director special ops, Centriply. “Strong partnerships that produce unique agency solutions are the backbone of our value proposition, and Sue is an ideal person to help forge those collaborations.”
Danaher brings to Centriply an extensive background in the television, advertising agency and digital place-based media industries
Prior to joining Adspace Networks in 2013, Danaher was president and CEO of the Digital Place-based Advertising Association [4] from 2010 to 2013. At DPAA, she established best practice guidelines for the industry and helped digital place-based networks increase their profile among advertisers and agencies.
Earlier, Danaher spent 20 years working with some of the most iconic media brands in television today, including Viacom’s MTV Networks as executive vice-president, general sales manager. During her tenure at MTVN, Danaher worked across all brands and platforms including linear networks, VOD and other digital networks, online and print, and generated revenue growth that consistently outpaced the industry. Earlier, at Turner Broadcasting and USA Networks, she helped formulate strategic direction for network sales teams.
On the agency side, Danaher began her career in media research at Young & Rubicam, and then moved to Benton & Bowles where she was involved in media planning.
Centriply identifies value opportunities across geography and programming where consumer targets can be found on a granular level, analyzing all video media outlets, down to ZIP codes in individual zones. This includes satellite providers, mobile, video, broadcast, network, digital and gaming platforms. Centriply’s media solutions are holistic, innovative and offer a multifaceted view into the media marketplace.
The Centriply platform is available as a managed/white label service. It helps agencies maximize resources and sharpen their tools in order to extend clients’ reach, increase frequency, improve impact and get more effective business results. The platform can be used forgranular and national campaigns using Nielsen, Rentrak or SQAD, and first or third party syndicated data. Centriply starts with the right geo-target and then layers on the programming analysis to get the most out of every media dollar for agency clients.
Newly formed, this cutting edge, two-disciplined entity, focuses on agency solutions for cross media analysis and targeted national activation. With its specialized software platform, Tango Media Suite [5], it creates the ability to identify opportunities across all geography and programming to find consumer targets on a granular level for clients. Utilizing data analysis, a profitable, targeted video solution for agencies and marketers can be achieved. Centriply considers all video media outlets, down to ZIP codes in individual zones, including interconnects, local news, regional news/sports, HH addressable TV, satellite providers, wireless systems, gaming consoles, Hulu, Roku and mobile.