With fan mania in full swing at the Madison Square Garden [1]’s Rangerstown Hockey House [2] hosted by Chase Bank [3] and there being a long-standing hockey tradition of players growing a beard for playoffs, MVP Interactive [4], Philadelphia, decided to help fans ‘grow a beard’, too.
In its latest activation for the NY Rangers, MVP Interactive deployed two MorphingStations equipped with QR code scanning to auto-populate fan data and allowed the fans to create ‘beard morphs’ of a particular Ranges player. It plays into the Ranger’s promotion for ‘Beard-a-Thon in Rangers Town’
NYR Beard-a-Thon is an opportunity for fans to grow their own playoff beard and raise money for the Garden of Dreams Foundation [5]. With MVP’s MorphingStation, fans can instantly grow their own beard based off a current player’s unique and personal styled beard and hair.
Using QR code technology, pre-registered fans activate the photo engagement by scanning their mobile device over the designated area where all of their data (name and email address) would auto-populate. Using a touch screen, facial recognition and augmented reality, users had their bearded image instantly taken and sent to their email for sharing across social media sites as #NYRBeards!