Warner Bros. Goes Mad for OUTFRONT New Media Digital Bulletins
Gail Chiasson, North American Editor
OUTFRONT Media Canada has launched two exclusive, 14’ x 48’ Digital Bulletins at the The Yonge Eglinton Centre in Toronto’s major business and shopping area.
The large format LED’s, ready ahead of schedule, are live and large and are ideally situated to capture the intersection’s daily vehicular and pedestrian traffic volume of over 125,000.
Warner Bros., a long-time partner of OUTFRONT Media, is the first advertiser to capitalize on the visual impact these iconic digitals are making at the hub of mid-town Toronto. The Bulletins are showcasing Warner’s release of ‘Mad Max: Fury Road’, which is in theatres starting May 15th.
Speaking of being the first advertiser on the displays, Sandy Power, senior vice-president of Warner Bros. Pictures Canada, says, “Their scale, vibrancy and proximity to one of Canada’s key theatres help us to dominate the corner, delivering an unmatched experience befitting our big screen theatrical releases.”
The launch marks the near completion of the RioCan Yonge Eglinton Centre’s $65 million expansion and renovation which includes the integration of 47 digital units: the two large exterior 14’x 48’s plus inside, the showpiece digital panorama in the Atrium, throughout main shopping areas, food court and subway levels.
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