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Scala Connects The Physical And Virtual Worlds @NECShowcase

One of the most beneficial things retailers can do is create a unified experience between their in-store and online worlds, and at this week’s NEC Showcase 2015 [1], Scala [2] will be focused on further enhancing the full package of retail, with coordinating tools and technologies with fact-based consumer insights, to build an engaging and memorable customer experience.

The NEC Showcase is taking place May 20-21 at the Vinopolis [3] in London.

Among the solutions Scala is showing are: