Mass of Messages Lands at Heathrow

Adrian J Cotterill, Editor-in-Chief

The folks at Eye Corporation may disagree with Jonathan Goldsmid-Whyte, chief executive of WPP Group’s Aviator (they buy ad space in airports for clients) when he says “This is the first time that digital [advertising] is playing a really significant role in an airport” but there is no doubt that JC Decaux’s use of digital at BAA’s London Terminal 5 is getting great press for the industry (especially mainstream press) everywhere.

In yesterday’s Wall Street Journal, Aaron O. Patrick wrote “Mass of Messages Lands at Heathrow: New Terminal to Sport Hundreds of Ad Screens To Generate Revenue” (WSJ February 14, 2008; Page B3)

It’s well worth a read

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