The folks at Eye Corporation may disagree with Jonathan Goldsmid-Whyte, chief executive of WPP Group’s Aviator [1] (they buy ad space in airports for clients) when he says “This is the first time that digital [advertising] is playing a really significant role in an airport” but there is no doubt that JC Decaux’s use of digital at BAA’s London Terminal 5 is getting great press for the industry (especially mainstream press) everywhere.
In yesterday’s Wall Street Journal, Aaron O. Patrick wrote “Mass of Messages Lands at Heathrow: New Terminal to Sport Hundreds of Ad Screens To Generate Revenue” (WSJ February 14, 2008; Page B3)
It’s well worth a read [2]