Identity Shred, LLC, a shredding kiosk network operator in university mailrooms, has announced its conversion to and expansion via BroadSign International, LLC’s automated digital signage software.
Identity Shred is the first and only networked shredding kiosk of its kind, complete with a 22″ HD LCD touch screen. This enables students to conveniently and effectively protect themselves from identity theft using NSA-rated crosscut shredding, and advertisers to reach targeted viewers through static pictures, videos and interactive campaigns.
Michael Stewart, Chief Financial Officer at Identity Shred said “Our first kiosks used a free open-source service to run ads but the players lacked the features necessary to deliver an interactive user experience. Upon discovering BroadSign at Digital Signage Expo, we learned its features, functionality and value would assist us with our advertising requirements. The transition turned expansion toward 200 locations has been incredibly smooth.”
Identity Shred is partnered with Ricoh USA to place kiosks in university mailrooms, lobbies and food courts. Selected areas have the highest student foot traffic and a 99% guarantee that viewers are in the 18-24 year demographic. Once all 200 locations are deployed, potential audience size will be 25 million, with new sets of viewers entering every 6-12 months. Kiosks are also placed in hospital, retail and bank locations.
Kiosks are free to install and use thanks to Identity Shred’s ad-based model. Typical ads last 15 seconds and the entire loop does not exceed 15 minutes. As consumers within Identity Shred’s targeted audience watch less network and cable television, and make increasing use of Internet ad blockers, Identity Shred provides a guaranteed viewership to advertisers. Customers include Men’s Health, Ricoh USA and a variety of universities.
One of the first participants in BroadSign SIGNificance , Identity Shred also runs charitable campaigns created by the PVBLIC Foundation, including ‘Life Without Water is Awkward’ and the White House’s “It’s On Us” initiative to stop sexual assault on college campuses.