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DailyDOOH Media Summit, Shaun Gregory, @ExterionMediaUK

Shaun Gregory keynoted The DailyDOOH Media Summit back in May 2015 and positioned his address along the lines of ‘Innovate, Captivate and Grow‘ because he believed that the industry is at a watershed moment.

The time is now about harnessing recent investments more strategically and with each other, about innovating more as a sector, and not just a s media owner, and captivating and engaging audiences – consumers, not just advertisers.”

He concluded with a call for the industry to come together as a proper, grown-up sector: –

  1. To innovate and embrace change
  2. To pull together on things like creativity and standardised platforms.
  3. To Partner into the things like franchise and creating new advertising models
  4. To use technology and data to underpin the shift to real time audience selling

You can hear more from Shaun (soon), as up next in our regular CEO Spotlight feature [1] is, none other, than Exterion Media’s CEO Shaun Gregory (available end of September online and in print October 8, 2015).