Comments on: Enhanced Research Anticipates Continued Growth of Digital Out-of-Home http://www.dailydooh.com/archives/1078 Digital Out of Home - Insight, Knowledge and Opinion Thu, 28 Aug 2008 03:32:32 +0000 http://wordpress.org/?v=2.6.1 By: Digital Signage News http://www.dailydooh.com/archives/1078#comment-2455 Digital Signage News Fri, 15 Feb 2008 14:42:57 +0000 http://www.dailydooh.com/archives/1078#comment-2455 <strong>POSTAR seeks to measure ALL out-of-home advertising...</strong> It sounds like the GPS data will merely be cross-referenced against a list of ad placements for a sort-of Opportunity to See (OTS) measurement instead coupled with some kind of recognition technology a'la Arbitron's Portable People Meter (PPM), but t... POSTAR seeks to measure ALL out-of-home advertising…

It sounds like the GPS data will merely be cross-referenced against a list of ad placements for a sort-of Opportunity to See (OTS) measurement instead coupled with some kind of recognition technology a’la Arbitron’s Portable People Meter (PPM), but t…

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