WMATA & @OutfrontMedia Launch Digital Advertising Pilot
Gail Chiasson, North American Editor
New York-based OUTFRONT Media Inc. this month announced a new partnership with the Washington Metropolitan Area Transit to debut a digital advertising pilot program within eight Metrorail stations, a first of its kind for the DC Metro area.
The 72″ digital flat-panel, wall-mounted displays feature interactive HD split-screens, which show advertisements and also provide real-time customer information, including train arrival and departure times as well as station and local area maps with dynamic navigational guides.
“This is an exciting time in OOH,” says Jeremy Male, chairman and CEO of OUTFRONT Media. “Digital displays are changing the media landscape. With our partners at WMATA, we are able to enhance the riders’ journey, and allow our advertisers to reach consumers during their commute in a sleek and seamless way.”
OUTFRONT and WMATA expect that this initial installation of ten displays will expand throughout the system. Combined with OUTFRONT’s existing digital media networks in New York, Miami and Atlanta, OUTFRONT Media is a major provider of digital media in transit across the US..
“WMATA and OUTFRONT have enjoyed a long partnership and this program is yet another example of how we can, together, improve the customers’ experience,” says Dan Langdon, general manager of OUTFRONT Media in Washington, D.C. “It provides a highly sought after media form for Washington area advertisers and businesses, and increases safety and security as a benefit to the municipality.”
Digital advertising displays have been installed in ten high-circulation downtown locations, including Pentagon Station and the bustling transfer hub, Metro Center Station
Jeremy is also scheduled to keynote The DailyDOOH Investor Conference on Wednesday November 4, 2015 as part of New York Digital Signage Week.
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