Clear Channel Airports [1], a brand division of Clear Channel Outdoor Americas [2] and a subsidiary of iHeartMedia Inc. [3], and Denver International Airport [4] have launched CCA’s in-airport TV network, ClearVision, throughout DEN’s three concourses at airline gateholds.
[5]The custom network, DEN-TV, will be featured on 30 46” screens showcasing content from local partners, giving travelers a customized, in-depth look at everything happening in Denver.
The new network will provide advertisers with access to more than 53 million annual passengers traveling through DEN, the fifth busiest airport in the US, and ClearVision’s largest market to date. And, for the first time, ClearVision will offer advertisers the ability to target their marketing campaigns to specific airline gatehold areas beginning with Southwest Airlines and United Airlines. Current content partners include; CBS Denver, Visit Denver, Colorado Ski Country, Denver Zoo, Denver Museum of Nature and Science, Colorado Symphony Orchestra, Special Olympics and State of Colorado.
In 2013, CCA modernized DEN’s advertising program with new static and digital displays. Now, the introduction of ClearVision firmly establishes Clear Channel as a major player in airport TV networks, enabling local brands and partners to benefit from a 360-degree approach to airport advertising.
“With DEN-TV’s innovative ability to let advertisers market to particular airport gateholds, ClearVision adds an exciting new dimension to its national airport TV network,” says Jon Sayer, president, Clear Channel Airports. “DEN-TV brings Denver travelers enjoyable, compelling content that will enhance their travel experience and grow Denver International Airport’s reputation for providing great travel amenities and innovative business opportunities for advertisers. Additionally, CCA’s media transformation at DEN represents a 360 degree passenger engagement experience by including static, digital, experiential and digital place-based advertising opportunities.”
ClearVision claims position as he only airport television network that links brand campaigns to a variety of content from major TV networks, including; ABC, FOX, NBC, E!, PGA Tour and many more. ClearVision delivers a lineup of top network shows from over 200 content providers, transformed into short-form ‘mini-sodes’ covering entertainment, news, weather and sports and enabling airports to offer a customized TV station featuring local businesses and airport promotions.
Since its launch in 2012, CCA has deployed ClearVision in Louis-Armstrong New Orleans International Airport, Raleigh-Durham International, Cleveland-Hopkins International, Gerald R. Ford International Airport and Dallas Love Field airports. All participating airports have leveraged the unique ability to create their own locally branded television networks, featuring premium content in both national and local news, entertainment, sports and weather.