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TAB Reveals Vision For The Future Of OOH Ratings

We see that Kym Frank, new president of the Traffic Audit Bureau [1], after one month on the job, is keeping TAB members aware of her current focus.

Kym Frank [2]Frank’s note to the members says, “The Out-of-Home industry is experiencing a period of impressive growth and significant innovation. It is a great honor for me to take over the reins and navigate TAB through these exciting times. As I celebrate my first full month at TAB this week, I would like to share some of the ideas and initiatives I am working on.

Last year, the TAB Board appointed a Leaders Taskforce to develop a vision for the future of the organization. A big part of my job to help bring that vision to life. There are five key initiatives I am currently focusing on to accomplish this task:

Through enhanced measurement, heightened awareness and education, TAB is ready to play its role in increasing OOH’s share of ad spend.

It sounds like Frank has already developed a pretty good handle on her role and the current needs of the organization. We’ll be watching how these initiatives develop.

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1 Comment To "TAB Reveals Vision For The Future Of OOH Ratings"

#1 Comment By brent baer On 1 July 2015 @ 19:58 @873

Great insights from the new leader of OOH’s Traffic Audit Bureau.
Support Kym Frank and her team.